Wednesday, September 2, 2015

Three Cheers for Clever Copywriters by Keli Gwyn

Does back cover copy play a role in your decision to buy a book?

If you're like me and many other readers, I have a hunch it does.

I'll pick up a book if its cover or title grabs me, but it's the blurb on the back that lets me know if the story is one I'd enjoy.

Writing copy is an important part of the publishing process. Some people have a real knack for it.

I think the team at Love Inspired does a super job with back cover copy. The copywriters know what readers are looking for in a story, and they focus on those elements in the blurbs they write.

As an author, I eagerly await the day the description of one of my books shows up on Amazon. That's generally the first time I see the copy.

Yesterday the back cover blurb for my March 2016 Love Inspired Historical, A Home of Her Own, appeared. I read it and cheered because the copywriters did a wonderful job capturing the essence of the story.

Here what they came up with:

A Blossoming Love


Becky Martin knows that she can't stay at James O'Brien's apple farm forever, but she wishes she could. After her brother framed her for arson, she flees Chicago, traveling cross-country to California and finding work caring for James's ailing mother. Beneath the apple blossoms, it's almost as if she has a real family…but her secret won't stay buried forever.

James, scarred from an explosion, didn't expect to connect to the pretty young traveler. Could she really love someone damaged like him? He knows she's hiding something. If only she'd trust him. Can she let go of her past and believe in the possibility of a future amid the apple trees?

Q4U: What back cover copy have you read recently that made you rush right out and get the book?

Copyright © 2015 by Harlequin Enterprises Limited
Cover copy text used by arrangement with Harlequin Enterprises Limited.
® and ™ are trademarks owned by Harlequin Enterprises Limited
or its affiliated companies, used under license.

8 comments:

  1. Ooh, it does sound intriguing, Keli!

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  2. Thanks, Sandra. I'm sure you've felt that same thrill when you've read the bock cover copy on your books.

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  3. Love it, Keli!
    Even if I wasn't already a fan of Author Keli Gwyn's work, reading that back cover would encourage me to buy the book. :)
    SO happy you've got another LIH coming out - - WOOHOO!!
    Hugs, Patti Jo

    p.s. Such a cute picture of you with those purple pom-poms!!

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  4. What a great blurb, Keli!! So exciting!!

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  5. Thanks for your kind words, Patti Jo. When it comes to cheerleaders, you're tops!

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  6. Thanks for sharing in my excitement, Jill. I know you can relate.

    Loved your latest story!

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  7. Keli, your books sounds wonderful. I do agree that they copywriters at Love Inspired to a fantastic job. I love how they can boil a story down into one hundred words or less.

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